A fruit, a tradition, an entire community celebrating.
Cherry Festival
Stands, tastings, music, and workshops: Conversano celebrates its agricultural excellence
In June, Conversano is bathed in bright red to welcome the Cherry Festival, one of the most eagerly awaited events of the Apulian spring.
A tribute to the May Queen
The town is celebrating the “Ferrovia” cherry – a local speciality renowned throughout Italy – with a weekend packed with food and wine events, markets, live performances and opportunities to learn more about the world of agriculture.
The historic centre comes alive with stalls, tastings, workshops for children, meetings with producers, folk music and concerts, offering locals and visitors the perfect opportunity to discover the flavours and knowledge of the land.
What makes Borgo in Fiore unique
An entire city involvedProducers, traders, restaurateurs, schools and associations participate with stands, themed menus, educational activities and exhibitions.
Festive atmospherelive music, parades, street performers, and shows for all ages make the event engaging and accessible.
Focus on the territoryThe cherry is the symbol of a strong agricultural identity, told through stories, traditions and new perspectives.
Cover shotsBeyond the decorations, colourful stalls, and flowery vistas, every corner is perfect for a memorable photo.
When and where
📍 Historic Centre of Conversano
📆 Generally, the first or second weekend of June
🎟️ Free admission to events
🕗 Variable times
Discover the full programme
Follow the official Facebook page for all the latest news, programme details and behind-the-scenes curiosities:
Cherry Festival – Facebook Page
For further information, please contact the info point:
📞 +39 080 495 6517
📧 Email: iat@comune.conversano.ba.it
Why you can't miss
Because the Cherry Festival brings the agricultural heart and soul of Conversano to life: an authentic celebration centred on flavour, sharing and tradition.
It’s the perfect opportunity to experience the town in all its colourful and convivial splendour, meet local producers, taste the finest cherries in Italy and discover the farming culture that has made this area famous.
Whether you are a food and wine enthusiast, a curious traveller or simply looking for an authentic experience, here you will find the energy of a community that proudly celebrates its identity.
