A fruit, a tradition, an entire community in celebration
Cherry Festival
Stalls, tastings, music, and workshops: Conversano celebrates its agricultural excellence
In the month of June, Conversano turns bright red to welcome the Cherry Festival, one of the most anticipated events of the Apulian spring.
A tribute to the queen of May
The city celebrates the “Ferrovia” cherry, a local excellence renowned throughout Italy, with a weekend full of food and wine events, markets, live shows, and moments to explore the agricultural world.
The historic center comes alive with stalls, tastings, workshops for children, meetings with producers, folk music, and concerts, offering residents and visitors the perfect opportunity to discover the flavors and knowledge of the land.
What makes Borgo in Fiore unique
Un’intera città coinvolta: produttori, commercianti, ristoratori, scuole e associazioni partecipano con allestimenti, menù a tema, attività didattiche e mostre.
Atmosfera di festa: musica dal vivo, cortei, artisti di strada e spettacoli per tutte le età rendono l’evento coinvolgente e accessibile.
Focus sul territorio: la ciliegia è il simbolo di un’identità agricola forte, che si racconta tra storie, tradizioni e nuove prospettive.
Scatti da copertina: tra decorazioni, bancarelle colorate e scorci fioriti, ogni angolo è perfetto per una foto memorabile.

When and Where
📍 Conversano (BA) – Historic Centre
📆 Generalmente nel primo o secondo weekend di giugno
🎟️ Free entry to the events
🕗 Orari variabili
Discover the full program
Follow the official Facebook page for all the news, program details, and behind-the-scenes insights:
Cherry Festival – Facebook Page
For more information, contact the info point:
📞 +39 080 495 6517
📧 Email: iat@comune.conversano.ba.it
Why you can’t miss it
Why the Cherry Festival is the agricultural soul of Conversano brought to life: an authentic celebration full of taste, sharing, and tradition.
It is the perfect opportunity to experience the village in a colorful and friendly atmosphere, meet local producers, taste the best cherries in Italy, and discover the rural culture that made this territory famous.
Whether you are a food and wine enthusiast, a curious traveler, or simply looking for an authentic experience, here you will find the energy of a community proudly celebrating its identity.